Berglihn’s visual identity needed a bridge between its rich heritage and a contemporary design expression. The brand was refreshed through redesigned brochures, packaging, lifestyle imagery, digital content, and a fully updated website (www.berglihn.no), all developed to honor the company’s legacy while presenting it with renewed clarity.

The tagline “With a love for quality since 1971” and the value concept “Nordic design – created to last and pass on” were introduced to articulate the emotional core of the brand. These elements now serve as a unifying narrative thread — shaping every visual and verbal expression, and reinforcing Berglihn’s commitment to craftsmanship that endures and carries stories forward.